Analyze how interpellation works in your research site (apply concepts from Chapter 6). Analyze how members get "hailed" into becoming a member--look at the way they are talked to by the web designers, look at how identification in that community functions.
The website instantly hails memebers into becoming a member. I myself am a Micheal Jackson fan but not enough to join the mj community. when i went on the site i considered it after seeing all the cool stuff they have to offfer. The site as a glow, kinda shimmer to bright lights type of thing grabs your attention. At the top it has mj walking in the moon there are youtube videos of never seen before interviews all kinds of things. People like to feel like they are exclusive and have exclusive items so the site having so much never before seen items makes you want to join. Being a member makes you feel special and accepted. They have all the latest MJ news to keep you updated. they even have something at the top that say mj secret vault makes you feel as if they are trusting you with important information "members only." the web designer over all did a good job selling the idea of becoming a memeber almost got me for a second there!
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