Locate a company website that you really think "nails" you as a consumer. Using Chapter 4 as your guide (i.e. market segmentation, lifestyle, packaging...), analyze that website to see HOW it caters to YOU-AS-TARGET. It must be two full paragraphs and link the site
A comapny website that really nails me as a consumer is christian louboutin this is a shoe site. as soon as u enter the site in the center is a pair of red and gold sandal pumps. the back of them are very gold and sparkely! The heels are sitting on top of a rock. i personally luv shoes so this draws me in instantly. Around the red and gold shoes are a whole bunch of pretty butterflys. Above that are the different links you can go to on the site. there is a sneak peek tab, shoes tab, hand bag tab, red carpet tab, and a bridal tab. above this are little red heels walking back and fourth. going across the screen are beautifull shoes and hand bags.
To me this site sells a lifestyle of the rich and famouse. It is full of glitz and glam. It appeals to what I want my future to be . These shoes are very expensive which requires a certain status and a certain level of success. I mean they have a tab for shoes for the red carpet that pretty much says it all right there! I love this site and although i am not able to buy any shoes or purses of tis site right now I can go on the site and enjoy the fashion . I look at the items and dream about my near future!:)
Considering I'm in love with Red bottoms I'm all in for this post. Agreed they a 800+, they still dont stop me from looking at them and saving up to buy them. I really love this site, such high fashion. Only thing I totally hate about this site you can't purchase from it which really sucks for us consumers. These type of site make you dream big and reach to the stars!
ReplyDeleteI loved the site you picked because I also love this designer! I totally agree with you it does have lots of glitz and glam, and it does show that you have to have a great amount of money or success to be able to purchase any of these items. But I love how you said you are not able to buy any of them right now but you can enjoy the site and the fashion, it is kind of like an incentive in a way to want to succeed so we can buy these wonderful things!
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