Reading blog # 5

Put together a collection of familiar logos that you encounter on a regular basis, whether in media, on your computer, on products around the home, even on the clothing you and others wear. Choose one or two as case studies of how logos work as forms of communication and persuasion. Some ideas you might consider:

• Do the images represent real objects (like an apple) or are they more abstract (like a swoosh)?
• Where do you encounter these logos most often? why do you think the creators of the logos deploy them where they do?
• how have people adopted and adapted these logos as part of their own wardrobe, decor, or other aspects of their identity? What are the attractions of logos as fashion statements or markers of status? who is using whom in these transactions, in your opinion?

The first logo i chose was  mcdonalds logo we love to see you smile. I chose this because not only do i love mcdonalds i feel the logo says alot about them as a company. It says to the consumer that there happiness is important to them. it makes you feel as if when you go to mcdonalds you are going to be well taken care of. also it gives you the idea that you could be having a bad day and a trip to mcdonalds could brightening it up . Millions of people go to mcdonalds everyday so obviously the logo is working but at the sametime i left mcdonalds many times with a smile. I have been there in not got the best service many time but still at least once a week I go.

 My second logo I chose was burger king logo. I also like burger king and feel the logo says alot to consumers. I mean who doesnt  want to have it there way?! Not only with food but just with life in general. Burger King is using this logo to sell the idea that coming there and buying there food you can have your way. This logo is somewhat true because you can make special request at burger king such as a sadnwhich with no tomatoes and cut half. At the sametime can you truley have it your way at bk?? for example say i want mac and cheese can i get that a burger king??  They dont offer everything so what really is having it your way?!